HMI design for BAIC’s off-road vehicle


Beijing Automotive Group Co., Ltd. (“BAIC Group” for short) is one of the five largest automobile groups in China. We are fortunate to participate in the user experience design of the smart car HMI design for the new off-road model of BAIC’s off-road vehicle department. We conducted interviews and researches with many off-road enthusiasts of different levels, and combined the research results with the design expectations of BAIC to make an excellent The product. Because of the project, here are some conceptual solutions.


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