“Tmall Goods” is a shopping guide channel in the Tmall APP. Focus on the core users of consumption upgrades, and guide them to discover more Tmall’s best selections (including: fashion trends, top brands, trendy new products, etc.). So as to establish the mind of Tmall’s selection of goods for the channel.
Card information optimization and redesign
In order to shape the mind of the good things in the channel, the information of the commodity card was reconstructed. Breaking the conventional merchandise pit design, using magazine-style layout to redesign merchandise cards and increase the sense of design. At the same time, the height of the card is shortened, allowing more products to be displayed on one screen.